Case Studies
Fixing a Broken Funnel: How I Saved 88% of Users from Abandoning Raindrop's Form
When 88% of users abandon your form within 30 seconds, you have a crisis. I turned Raindrop's conversion nightmare into their success story, achieving 82% completion through strategic UX improvements.
Fintech
Mobile and Web
Completion rate
82%
Error reduction
92%
Fixing a Broken Funnel: How I Saved 88% of Users from Abandoning Raindrop's Form
When 88% of users abandon your form within 30 seconds, you have a crisis. I turned Raindrop's conversion nightmare into their success story, achieving 82% completion through strategic UX improvements.
Fintech
Mobile and Web
Completion rate
82%
Error reduction
92%
Fixing a Broken Funnel: How I Saved 88% of Users from Abandoning Raindrop's Form
When 88% of users abandon your form within 30 seconds, you have a crisis. I turned Raindrop's conversion nightmare into their success story, achieving 82% completion through strategic UX improvements.
Fintech
Mobile and Web
Completion rate
82%
Error reduction
92%
Designing Financial Inclusion: Building Credit Access for 100 Million Underserved Workers
Designed India's first credit app specifically for skilled blue-collar workers, addressing a $335 billion market opportunity. Through lean UX research and rapid prototyping, I created an accessible loan journey that reduces application time by 35%, and maintains 45% user engagement.
Fintech
Mobile app native
Impact
100M
Efficiency
4 min
Designing Financial Inclusion: Building Credit Access for 100 Million Underserved Workers
Designed India's first credit app specifically for skilled blue-collar workers, addressing a $335 billion market opportunity. Through lean UX research and rapid prototyping, I created an accessible loan journey that reduces application time by 35%, and maintains 45% user engagement.
Fintech
Mobile and Web
Impact
100M
Efficiency
4 min
Designing Financial Inclusion: Building Credit Access for 100 Million Underserved Workers
Designed India's first credit app specifically for skilled blue-collar workers, addressing a $335 billion market opportunity. Through lean UX research and rapid prototyping, I created an accessible loan journey that reduces application time by 35%, and maintains 45% user engagement.
Fintech
Mobile app native
Impact
100M
Efficiency
4 min
4-Week Design Sprint: Voice-Enabled Expense Tracker with Cultural Innovation
Built Hora Batua expense tracker in a 4-week sprint, featuring voice-enabled transaction entry and culturally-inspired savings tools. Through rapid user testing, I simplified complex financial data into accessible insights for young Indian workers while reducing manual entry friction.
Fintech
Mobile app native
Speed
4 weeks
Cultural Fit
Gullak
4-Week Design Sprint: Voice-Enabled Expense Tracker with Cultural Innovation
Built Hora Batua expense tracker in a 4-week sprint, featuring voice-enabled transaction entry and culturally-inspired savings tools. Through rapid user testing, I simplified complex financial data into accessible insights for young Indian workers while reducing manual entry friction.
Fintech
Mobile and Web
Speed
4 weeks
Cultural fit
Gullak
4-Week Design Sprint: Voice-Enabled Expense Tracker with Cultural Innovation
Built Hora Batua expense tracker in a 4-week sprint, featuring voice-enabled transaction entry and culturally-inspired savings tools. Through rapid user testing, I simplified complex financial data into accessible insights for young Indian workers while reducing manual entry friction.
Fintech
Mobile app native
Speed
4 weeks
Cultural Fit
Gullak
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
E-commerce
Mobile app native
Timeline
6 months
Innovation
Pay-Later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
Fintech
Mobile and Web
Timeline
6 months
Innovation
Pay-later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
E-commerce
Mobile app native
Timeline
6 months
Innovation
Pay-Later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
E-commerce
Mobile app native
Timeline
6 months
Innovation
Pay-Later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
Fintech
Mobile and Web
Timeline
6 months
Innovation
Pay-later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
E-commerce
Mobile app native
Timeline
6 months
Innovation
Pay-Later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
E-commerce
Mobile app native
Timeline
6 months
Innovation
Pay-Later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
Fintech
Mobile and Web
Timeline
6 months
Innovation
Pay-later
Designing During Crisis: Building Trust & Financial Features for COVID-Era E-commerce
Designed two critical e-commerce features during COVID-19 lockdown: customer reviews system, and pay-later functionality. Adapted UX research methods to work within crisis constraints, helping Limeroad maintain user engagement when financial uncertainty was at its peak
E-commerce
Mobile app native
Timeline
6 months
Innovation
Pay-Later
Product designer with expertise in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
6 years
6 years
6 years
6 years
6 years
of industry exeperience.
Expertise extends to
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
enabling me to create
both aesthetically
pleasing and easily implementable designs.
Currently works as
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
at Handelsbanken (UK).
Product designer with expertise in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
6 years
6 years
6 years
6 years
6 years
of industry exeperience.
Expertise extends to
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
enabling me to create
both aesthetically
pleasing and easily implementable designs.
Currently works as
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
at Handelsbanken (UK).
Product designer with expertise in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
6 years
6 years
6 years
6 years
6 years
of industry exeperience.
Expertise extends to
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
Designing and researching with AI tools
enabling me to create
both aesthetically
pleasing and easily implementable designs.
Currently works as
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
at Handelsbanken (UK).
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"